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Driving Behavior Change Through Evidence-Based Campaigns
Multi-channel campaign reached 2 million people across six countries.
ResearchCampaign Management
CIDE designed a campaign strategy grounded in formative research and audience segmentation. We synchronized radio, digital, and community channels to maintain message consistency and measurable conversion pathways.
Key Outcomes
- +2M people reached through coordinated channels
- +Audience sentiment improved in post-campaign surveys
- +Partner teams trained on campaign performance tracking